The team of the T.N.T Camp was the idea about chasing the important things in life.
Living with Asia, we are familiar with the big cat & fastest land animal– the cheetah. This was the starting point for the branding of the camp.
The brief given was to create an article of clothing that campers would wear after the camp, but would still serve as a good reminder of the values shared during the camp. I distilled the imagery down to an icon and hid a catchphrase in the icon, giving it detail & depth. Yet preserving the simplicity of the tee.
We also realized when the campers were out of the facility playing games, it was easy to spot them within public crowds & from afar as the graphic were clearly visible & identifiable even at long-range.